The Product Lab
A connected environment for making product decisions.
The Lab is not a course and not a toolset bolted together. It is one continuous journey through six stages, where every stage carries the context of the last and every stage ends in something you can defend.
The Journey
Six stages. One system.
Each stage answers a question the next one depends on.
- 01
Think
What do you know?
- 02
Discover
What are you assuming?
- 03
Define
What problem is worth solving?
- 04
Decide
What will you build first?
- 05
Design
How will it actually work?
- 06
Defend
Why should anyone fund it?
How the Lab behaves
Opinionated. Connected. Applied.
Opinionated
The Lab challenges weak product reasoning instead of agreeing with it. A vague problem statement gets pushed back, not politely accepted.
Connected
One shared project context runs across every stage and every tool. Nothing gets re-explained; each decision inherits what came before it.
Applied
You learn by producing real outputs — a framed problem, an MVP cut, a workflow design, a defended business case — not by consuming theory.
Frameworks
What sits behind each stage
The Lab's frameworks are the working method — the same ones used live in workshops.
Decision Lens
Separate what you know, what you are assuming and what you will validate before anything is built.
Problem Discovery & Framing
Move from a symptom to a framed problem with a named user, a context and evidence.
Requirements & MVP Cut
Turn a framed problem into scope: outcomes, user stories, and an honest first release.
Prioritisation & AI Opportunity
Make the trade-offs explicit, and judge where AI genuinely changes the economics — and where it doesn't.
Agentic Workflow Designer
Design goals, tools, steps and human-in-the-loop checkpoints as a system, not a prompt.
Business Case & Pitch
Defend the decision: value, cost, risk, metrics and what would make you change your mind.
Challenge yourself in the room.
The Lab is validated live — mixed MBA and Engineering teams run the full journey over three days and defend the result.